Marketing of gourmet preserves

Dołączył: 07 Mar 2024 Posty: 1

Discover the enormous potential of marketing gourmet preserves, a great business opportunity According to the dictionary, a preserve is a food, such as meat, fish or fruit, conveniently prepared and hermetically packaged to be kept edible for a long time. We could add to this definition that there are two types of preserves on the market: The standard preserve , produced industrially, intended for a wide audience and which we can find in any hypermarket. The different brands that market them compete among themselves more for price than for quality. Gourmet preserves , handcrafted, with high quality products and intended for a more demanding consumer. We can find gourmet preserves in specific areas of the supermarket or in specialized stores. Due to the raw materials and the technique with which they are made, they are more expensive than standard canned foods and the different brands compete more for quality than for sale price.

In this article we will focus on the marketing of gourmet preserves, also called premium preserves or delicatessen preserves, in whose cooking, pasteurization or sterilization our autoclaves participate. Gourmet preserves as a business opportunity Glass jar with pepper jam and red pepper in the Cell Phone Number List background to show the marketing potential of gourmet preserves The term gourmet comes from French and the dictionary defines it as a person with exquisite tastes in food and drink. And as an adjective it would be something typical of a gourmet, such as a gourmet dish or preserve. Therefore, from this definition we can intuit that gourmet preserves are those intended for that man or woman with a select palate. Requirements for a preserve to be considered gourmet preserves And preserves must meet a series of requirements to be able to boast the adjective gourmet, premium or delicatessen: High quality raw material Origin . In gourmet preserves, the origin of the product is highlighted and detailed because it is an excellence of the same. It is usually native and local raw material, which gives the preserves the added value of sustainability and belonging. Harvest .

The food is allowed to mature or grow at its own pace, listening at all times to the times set by nature and without additional measures that accelerate the process, harvesting at the moment of its maximum splendor. Seals and certifications . Gourmet preserves, in addition to having the mandatory health certifications , usually have seals that guarantee the designation of origin of the food and/or other certifications typical of organic products. Manual and artisanal preparation Gourmet preserves are cooked traditionally and packaged and labeled one by one by hand, without industrial machinery. They are usually pasteurized or sterilized using small format autoclaves. These conservation methods allow the product to not require artificial additives or preservatives. small scale production Due to their manual and artisanal production, gourmet preserves are produced in small batches and always in accordance with the availability and timing of the raw material.

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