I think in a way it's a journey that we've been on

Of course the hub and spoke model can be very efficient, right? John Worrilow If you are a hub and spoke manager until the moment you want to take a vacation it will reduce a lot of back-communication and the whole business would basically collapse without you during that time. So when your hub and spoke score is high that's the definition of a company that can't sell which means you're not actually empowering your employees to make decisions without you. Any upcoming trends or technologies that you think will further impact the field. As a marketer I think the most successful marketers are those who are able to predict the future. The easiest way to predict the future is to look at the past. Because we're just constantly exploring and delivering these really amazing targeting products ad targeting capabilities and analytics before and inventing.

So that's a big thing and to your point. I'm reminded of Do You Remember Peter Drucker, who - John Jantsch, of course I quote him all the time The Management Practice is probably my most popular book. John Worrilow Yeah so I mean he's considered a pioneer of modern management theory I don't know he talks about managers and senior managers should focus all their energy or that they spend the vast majority of their day in two Faroe Islands Email List The companies that perform really well on both tasks are old-school big companies with huge amounts of data, such as Walmart or Hash Entertainment or other big data companies. They have a huge advantage over smaller retailers or suppliers. This advantage has diminished over time as Google and Google are democratizing the availability of third-party data. I think it's getting back to where we've been before.

One is product innovation and the other is sales and marketing. He believes that senior managers should devote their time to these two areas. John Worrilow If you think about it most business owners spend the majority of their time doing these two things to some extent. Also don't contradict what Drucker said in order to make your company transferable you have to actually put these two things into other people's hands. It’s like companies that have a lot of data become amazing. So you should really evaluate all the first-party data that you're generating and make sure it's fully enhanced using first-party pixel technology so that you can maintain all that valuable information and then act on it to support email automation campaigns ad campaigns we can To do mailing they can send postcards because we have the address and so on.

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