Cross Half Advertising: strategies that you must know Start

Dołączył: 04 Mar 2024 Posty: 1

Cross Media Advertising: strategies you should know 0 Javier Vazquez Javier Vazquez Online marketing 07/06/2021 Did you know that 73% of people combine the physical and digital channels when purchasing? That's why you should know how to take advantage of Cross Media Advertising. Today, 95% of marketers agree on how important multichannel, known in English as Cross Media Advertising, is to successfully target your audiences, according to conversion optimization specialists Invesp . Cross Media Advertising (also cross marketing, in Spanish), is responsible for the fact that the companies in power of the strategies that we share today have a cost per lead that becomes 7.5% lower year after year , according to data from Pedowitz Group .

For example, you might not know at first what Cross Media Advertising is? It is a strategy that consists of addressing audiences from each of the devices they use. Yes all. A clear example of this. While a television channel (offline) broadcasts a football match, advertising content from sports brands is launched via social networks. All of this results Colombia Mobile Number List in a return on investment that is almost 300% higher in companies that experiment with Cross Media Advertising versus companies that are not interested in these strategies, according to a study carried out by Heinz Marketing. Nielsen also predicted this to us in 2018 , when he discovered that Americans spent 10 and a half hours in front of a screen, be it computers, apps, smartphones or tablets. To Nielsen, however, it seemed excessive. Adapting to the large amount of time we spend on these screens requires double-dipping, using multiple channels and devices simultaneously. And what is Cross Media Marketing for ? Basically, managing to expand your brand's message to take advantage of the variety of platforms used and communication channels that exist today to talk about something to your audience.

Its usefulness is to ensure that a brand increases its visibility thanks to the synergy between the platforms it uses. It also ensures that the consumer is clear about the message it transmits , and can even arouse their interest if the different channels are coordinated. Table of Contents Until one day omnichannel arrived… The most popular means of Cross Media Advertising How to develop a Cross Media Marketing campaign? Effective Cross Media Advertising Strategies How to measure a Cross Media Advertising strategy? Until one day omnichannel arrived… Few will remember it, but many years ago, before the Internet, a customer approached a business when a need arose. He then interacted with the salesperson on duty and bought the product. But as you have already seen, everything has changed. According to a Harvard Business Review study , 73% of people combine the digital and physical channels before making a purchase. That means one of your customers could easily have found you through a Google Ads search ad, but didn't make a query.

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