Once the welcome flow is complete, you let subscribers move on to your “regular” newsletters and other email marketing. But the work doesn’t end there – this is when the relationship should be nurtured and developed.
Here are three things to keep an eye on:
1. Follow up on key figures
Keep track of key metrics like open rate and click Brunei Phone Number Database rate over time. Patterns in the statistics can reveal a lot about what’s engaging – and what’s falling flat. Test different types of subject lines, content, and times for sending.
2. Keep track of passive subscribers
If someone hasn't opened a single email in 15-20 emails, it's time to do something. Send a "do you want to stay?" email where the subscriber can choose to stay or leave the list. It's better to have a smaller but engaged list than a large and silent list.
3. Segment and personalize
Not all subscribers are interested in the same thing. Start segmenting your list based on things like interest, engagement, and/or purchase history. The more relevant content you send, the more likely subscribers are to open and read your newsletters (which also leads to more purchases).
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